Best Western Rewards

more than 45 million members worldwide

Award-winning Loyalty Program

For over 30 years, our award-winning Best Western Rewards loyalty program keeps guests returning to Best Western® branded properties, driving higher ADR and providing cost-effective marketing opportunities that successfully deliver incremental business to every hotel. The program’s success is indicated in the revenue it brings.​

Best Western Rewards is one of the fastest-growing loyalty programs in the industry with more than 45 million members worldwide.